SCIENTIFIC APPROACHES TO THE STUDY OF THE CATEGORY “REPUTATION”

Authors

  • V.V. Shkromyda Vasyl Stefanyk Precarpathian National University, Ministry of Education and Science of Ukraine, Department of Accounting and Audit, Shevchenka str., 57, Ivano-Frankivsk, 76018

DOI:

https://doi.org/10.15330/apred.1.14.136-142

Keywords:

reputation, information economy, scientific research approaches, goals, results of activity

Abstract

The relevance of the study of the essence of «reputation» of personality and enterprise in both social and economic life of the present is presented. Established in the specialized literature, there are a variety of scientific approaches to the study of the category of “reputation”, in particular psychological, sociological, political, legal, and economic. It is determined that the scientific research approaches presented are characterized by a multidirectional understanding, which ultimately allows, on the basis of a disciplinary connection, to more accurately outline the theoretical facets of such a phenomenon as “reputation”, to distinguish existing properties in relation to formation and to develop recommendations in the direction of its use in perspective in order to achieve the set tasks.

 

 

Author Biography

V.V. Shkromyda , Vasyl Stefanyk Precarpathian National University, Ministry of Education and Science of Ukraine, Department of Accounting and Audit, Shevchenka str., 57, Ivano-Frankivsk, 76018

кандидат економічних наук, доцент

References

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2. “The Universal Declaration of Human Rights of December 10, 1948.” Verkhovna Rada of Ukraine, zakon4.rada.gov.ua/laws/show/995_015/print1390808884452218. Accessed 9 Apr. 2018.
3. “Convention for the Protection of Human Rights and Fundamental Freedoms of November 4, 1950.” Verkhovna Rada of Ukraine, zakon4.rada.gov.ua/laws/show/995_004. Accessed 9 Apr. 2018.
4. “Civil Code of the RSFSR dated 18.07.1963.” Verkhovna Rada of Ukraine, zakon3.rada.gov.ua/laws/show/1540-06. Accessed 9 Apr. 2018.
5. Shkromyda, V.V. “Business reputation of an enterprise: problems of estimation and necessity of accounting.” Current problems of the region's economy development. Science Collection, vol. 2, issue. 8, pp. 207-211.
6. Fombrun, C.J. Reputation: Realizing Value from the Corporate Image, 1995
7. Fombrun, C. Reputation, John Wiley & Sons, Ltd., 1996.
8. Dowling, G. Reputation of the firm: creation, management and evaluation of efficiency , INFRA-M., 2003.

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Published

2018-04-26

Issue

Vol. 1 No. 14 (2018): THE ACTUAL PROBLEMS OF REGIONAL ECONOMY DEVELOPMENT"

Section

Research of development of domestic business

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