Verbal Means of Persuasion in English Advertising

Authors

  • Hanna Karpenko Vasyl Stefanyk Precarpathian National University

DOI:

https://doi.org/10.15330/jpnu.3.2-3.84-87

Keywords:

advertisement, manipulation, persuasion, mental peculiarities

Abstract

The article deals with verbal means of persuasion in English advertising. It investigates
manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of
style formation in English and Ukrainian ads are compared in the article

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Published

2016-12-22

How to Cite

[1]
Karpenko, H. 2016. Verbal Means of Persuasion in English Advertising. Journal of Vasyl Stefanyk Precarpathian National University. 3, 2-3 (Dec. 2016), 84–87. DOI:https://doi.org/10.15330/jpnu.3.2-3.84-87.

Issue

Vol. 3 No. 2-3 (2016)

Section

Articles