References

 

[1]   Chaturvedi S., Gupta S. Social Media – A New Tool in Modern Era Marketing. International Journal of Engineering Sciences & Management Research, 1 (2) (2014), 80–86.

[2]   Massey E., Joseph A. Theory of organizational image management. International Journal of Management and Applied Science, 2 (1) (2016), 1–6.

[3]   Frandsen S. Organizational Image.The International Encyclopedia of Organizational Communication, 4 (2007), 1795-1804. doi: 10.1002/9781118955567.wbieoc103

[4]   Tworzydło D. Public relations w komunikacji marketingowej. Marketing Instytucji Naukowych i Badawczych, 1 (1) (2010), 41–47.

[5]   Frandsen S. Organizational Image. In Scott S., Lewis L. (Eds). The International Encyclopedia of Organizational Communication. John Wiley & Sons, 4 (2017), 1795–1804.

[6]   Jędrzejczyk W. Barriers in the Use of Social Media in Managing the Image of Educational Institutions, Procedia Computer Science, 192 (2021), 1904-1913. doi: 10.1016/j.procs.2021.08.196

[7]   Theurer  C.P., Tumasjan A., Welpe I.M., and Lievens F. Employer Branding: A Brand-Based Equity Review and Research Agenda, International Journal of Management Reviews, 20 (1) (2018), 155-179. doi: 10.1111/ijmr.12121

[8]   Zavattaro S.M., Marland A., Eshuis J. Public Branding and Marketing: Theoretical and Practical Developments, Public Administration Review, 81 (4) (2021), 728-730. doi: 10.1111/puar.13372

[9]   Alhadid A.Y., Qaddomi B.A. The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan, International Journal of Academic Research in Business and Social Sciences, 6 (4) (2016), 310-317. doi: 10.6007/IJARBSS/v6-i4/2109

[10] Rho E., Yun T., Lee K. Does Organizational Image Matter? Image, Identification, and Employee Behaviors in Public and Nonprofit Organizations, Public Administration Review, 75 (3) (2015), 421-431. doi: 10.1111/puar.12338

[11] J. Ivonne Hinojosa López, J. Ayup González, A. Rogelio Cogco Calderón Imagen corporativa y satisfacción laboral en potenciales empleados del sector bancario, Investigación Administrativa, 49 (1) (2020), 1-20. doi: 10.35426/IAv49n125.04

[12] Alison M. Dachner, Jill E. Ellingson, Raymond A. Noe, Brian M. Saxton The future of employee development, Human Resource Management Review, 31 (2) (2021). doi: 10.1016/j.hrmr.2019.100732

[13] Azmy A. Employee Engagement Factors in A Higher Education Institution, Binus Business Review, 10 (3) (2019). doi: 10.21512/bbr.v10i3.5857

[14] Ludvik E., Egerová E., Pisoňová M. Assessment of School Image. CEPS Journal, 8 (2) (2018), 97-122. doi: 10.26529/cepsj.546

[15] Patlán Pérez J., Martínez Torres E. Evaluation of the organizational image of a university in a higher education institutionEvaluación de la imagen organizacional universitariaen una institución de educación superior, Contaduría y Administración, 62 (1) (2017), 123-140. doi: 10.1016/j.cya.2016.01.007

[16] Zakharova S. N. Image of the teacher as a component of professional competence, Molodyi vchenyi, 1 (2016), 16-18.

[17] Osadchy V., Serdyuk I. Personal site as a means of forming a digital image of a research and teaching staff. Information technologies and teaching aids, 69 (1) (2019), 78-91.

[18] Carter C. The age of strategy: strategy, organizations and society. Business History, 55 (7) (2013), 1047–1057. doi: 10.1080/00076791.2013.838030

[19] Fuertes G., Alfaro M., Vargas M., Gutierrez S., Ternero R., Sabattin J. Conceptual Framework for the Strategic Management: A Literature Review – Descriptive. Journal of Engineering, 2020 (2020). doi: 10.1155/2020/6253013

[20] Boryshkevych I. Formulation of a Typical Development Strategy for Agricultural Enterprises (by the Method of Hoshin Kanri), Journal of Vasyl Stefanyk Precarpathian National University, 6 (3-4) (2019), 15-21. doi: doi.org/10.15330/jpnu.6.3-4.15-21

[21] Boryshkevych I., Zhuk O., Piatnychuk I. Using basic time management tools to increase personal efficiency. Efficient economy, 5 (2020). URL : http://www.economy.nayka.com.ua/?op=1&z=7876

[22] Sundby D., Brooklyn Derr C. Michael Driver: A career life to remember, Career Development International, 12 (4) (2007), 328-340. doi: 10.1108/13620430710756735