EVENT-MARKETING – FEATURES OF APPLICATION IN MODERN TOURISM

Authors

  • O. B. Vlasenko V.Stefanyk Precarpathian National University, Ministry of Education and Science of Ukraine, Institute of tourism, Galytska, Str, 201 B, Ivano-Frankivsk, 76018

DOI:

https://doi.org/10.15330/apred.1.12.86-90

Keywords:

tourism, event-tourism, event-management, event-marketing, socio-cultural sphere

Abstract

In the article analyzed the modern features of the development and using of event-marketing. Showed the conditions of the essence and characteristics of event management, its principles and methods of application. Characterized the features and importance of tourism and the benefits of application of event marketing as a promising method of indirect marketing communications. Used examples of practical application of event marketing activity. Determined correlation of event management and marketing and its subordination to the event marketing purposes.

JEL: M 31

Author Biography

O. B. Vlasenko , V.Stefanyk Precarpathian National University, Ministry of Education and Science of Ukraine, Institute of tourism, Galytska, Str, 201 B, Ivano-Frankivsk, 76018

Postgraduate

References

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Published

2016-04-11

Issue

Vol. 1 No. 12 (2016): THE ACTUAL PROBLEMS OF REGIONAL ECONOMY DEVELOPMENT"

Section

Research of development of domestic business

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